Social Media
Social media was my first great career love, and I haven’t left it since. It’s one of the best ways to humanize a brand and connect with audiences you may not be able to otherwise.
Wendy White
Social Media Campaigns
As Wendy White's Marketing Project Coordinator, I assisted in planning, creating, and executing social media campaigns for two of her offerings: the Instant Impact Workshop and the Brand Stories that Convert Masterclass. For Brand Stories that Convert, we launched a six-week campaign that included new and repurposed content to promote, inform, and engage with audiences.
Social Media Links
Haus of Originals
Social Copywriting
I worked with a large number of clients in a diverse set of industries in my two years at Haus. Although our primary focus was Instagram, I also wrote for several Facebook, LinkedIn, and Pinterest pages. Each account I wrote for had a distinct brand voice, ranging from engaging and fun to educational and passionate.
Fun fact: I wrote for 25 total clients at Haus. The most at one time was 12!
Style Opal
Social Media Management
My time at Style Opal was a crash course in effective social media management, from caption copywriting to graphic design, community management to analytic reporting. When creating posts for the Style Opal Instagram account, we wanted to position ourselves as experts in social media marketing and provide actionable advice for brands.
Kit Made
Social Media Management
Kit Made was my first real taste of professional social media management, where I would oversee post creation from concept to completion. As a Social Media Intern, I aimed to promote The Staple Tee Kickstarter and roll out a series of posts to convert followers into backers.
Verbena Café
The End of an Era
Verbena Café was my second home for many years. I wrote the final goodbye to our customers and employees for the restaurant’s Facebook page. Tonally, I wanted it to reflect the warm atmosphere of Verbena that many had come to know and love. I made it a goal to write a love letter to the community of 1,500 fans, thanking them for their support.
